What’s the Deal With Facebook’s Modeled Conversions?

In Facebook’s words:

Reality:

For Example:

  • Ad Set 1: 10 sales in Facebook, 2 sales in GA
  • Ad Set 2: 4 sales in Facebook, 14 sales in GA

Solution:

  • Leave ads/ad sets on that have strong GA/Shopify sales even if Facebook isn’t reporting these as sales yet. Eventually Facebook will figure out these ads/ad sets are working.
  • Launch less ads per ad set so there is less room for error with Facebook’s modeling.

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Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.

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Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.

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