iOS and the Death of Prospecting Remarketing


Move to a unified acquisition targeting strategy, instead of strictly segmenting Prospecting from Remarketing.


Acquisition includes all net-new site visitors, plus people who have been to the site but who have never purchased. Think about these audiences as New Customers.


This audience setup has found success in several verticals since the iOS14 rollout. We highly recommend you give it a shot because we consistently see the same or better performance using acquisition!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.