iOS and the Death of Prospecting Remarketing

Solution:

Move to a unified acquisition targeting strategy, instead of strictly segmenting Prospecting from Remarketing.

Explanation:

Acquisition includes all net-new site visitors, plus people who have been to the site but who have never purchased. Think about these audiences as New Customers.

Conclusion:

This audience setup has found success in several verticals since the iOS14 rollout. We highly recommend you give it a shot because we consistently see the same or better performance using acquisition!

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