eCommerce Holiday Planning Checklist

3 min readSep 24, 2019


As we head into Fall, it’s time to start thinking about the next few months of holidays, family, and online shopping. As an eCommerce business, this is the most important part of the year. Start your holiday advertising engine now and use this checklist as a guide and reference to help you plan for the season!

Be Prepared

The first step going into the holidays is to know what works for you. Don’t start the season out underprepared. Have a foundation to work from and use this time of year to grow your brand. Make sure you’ve tested through a variety of audiences before November. Dive into Interests, Demographics, and a variety of Lookalikes to determine your top performers before you scale up your spend.

✓ Set Goals

Now that you have a good understanding of your target audience and how to reach them, it’s time to set your goals. Have clear goals for each part of the funnel so you can optimize accordingly and send the right signals to Facebook of the type of customer you’re looking for.

✓ Have a Strong Message

Possibly the most important part of your holiday planning is figuring out what you want to say through your ads. You have to have a strong message. Targeting and optimizing for your goals aren’t going to pay off if you aren’t giving your customers a reason to buy your product through the ad itself. Take this time to think about your major selling points. What are the potential motivators and barriers to purchase? Now is the time of year that you can reach many new customers and make them repeat purchasers, so make sure the delivery is impactful.

✓ Optimize for Sales

Now that you’re prepared, it’s time to take action. Stay on top of your goals and don’t let this season go to waste. Make sure you are taking every opportunity to optimize for sales. Capitalize on your hard work by ensuring that your catalog is prepared, your creative is cohesive and eye-catching in the feed, and your website looks good and encourages purchases. Don’t spend all your time on ads only to lose your customer in the flow of your website.

✓ Retention

The final step on the eCommerce holiday checklist is to follow up with your customers. You’ve successfully acquired many new people and sold them on your brand with your holiday campaigns. Now is the time to make sure you’re scaling for the long term. Be diligent about maintaining a retention campaign following this season and give your new customers incentives to stick around and spread the word about your product.

For more information on how to set up and run your holiday ad campaigns, contact adMixt today!




Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.