Don’t Sleep on Static Creative

Static images are good for a variety of reasons:

  • They have a simple, easy-to-understand message.
  • If the product is eye-catching, it clearly features this.
  • It’s more direct and leads to more last-click sales.

The types of businesses that should be running statics are:

  • Fashion
  • Beauty
  • Fitness/Wellness

Messages that work:

  • Back in Stock
  • New Arrivals
  • Best Sellers
  • Single Feature Call Out — Strong Message
  • Brand Name Only
  • Clear Promo Callout

Brands the Struggle With Statics:

  • Subscription

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Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.

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