Don’t Sleep on Static Creative

Nov 8, 2021


By Rebekah Rauckman

We hear it all the time. Adopt mobile-first video content and drive more sales. Video is the best way to showcase your brand and quickly grab attention.

While this can be true in some instances, most of our clients are seeing static images drive the most spend and conversions. If you aren’t running designed statics, you are behind!

Static images are good for a variety of reasons:

  • They have a simple, easy-to-understand message.
  • If the product is eye-catching, it clearly features this.
  • It’s more direct and leads to more last-click sales.

The types of businesses that should be running statics are:

  • Fashion
  • Beauty
  • Fitness/Wellness

Messages that work:

  • Back in Stock
  • New Arrivals
  • Best Sellers
  • Single Feature Call Out — Strong Message
  • Brand Name Only
  • Clear Promo Callout

Brands the Struggle With Statics:

  • Subscription




Direct response ad agency specializing in managed services for Facebook, Instagram & Pinterest ads for eCommerce companies.