Don’t Sleep on Static Creative
By Rebekah Rauckman
We hear it all the time. Adopt mobile-first video content and drive more sales. Video is the best way to showcase your brand and quickly grab attention.
While this can be true in some instances, most of our clients are seeing static images drive the most spend and conversions. If you aren’t running designed statics, you are behind!
Static images are good for a variety of reasons:
- They have a simple, easy-to-understand message.
- If the product is eye-catching, it clearly features this.
- It’s more direct and leads to more last-click sales.
The types of businesses that should be running statics are:
Messages that work:
- Back in Stock
- New Arrivals
- Best Sellers
- Single Feature Call Out — Strong Message
- Brand Name Only
- Clear Promo Callout
Brands the Struggle With Statics: