By Rebekah Rauckman Dynamic ads perform well for most e-commerce advertisers. Not only do they hit performance goals on Facebook and Instagram, but they also drive last-click sales in Google Analytics. But how can they do better? Solution To enhance the dynamic ads experience for advertisers and consumers we built a…

Our team’s favorite brands and where they will be shopping this upcoming holiday season; let’s not forget to shop sustainably this year, give back to our communities, and help those in need. Home & Lifestyle Brand new sheets and Tupperware somehow get more exciting as one ages. Below are a few of our…

By Rebekah Rauckman iOS14 has thrown a wrench into social advertising. Remarketing performance and scale have shifted significantly for many advertisers. While some aren’t seeing a dip in performance, they are seeing reduced scale along with a spike in CPMs. This is due to limited tracking of iOS14 users. …

By Rebekah Rauckman We hear it all the time. Adopt mobile-first video content and drive more sales. Video is the best way to showcase your brand and quickly grab attention. While this can be true in some instances, most of our clients are seeing static images drive the most spend and conversions. If you aren’t running designed statics, you are behind! Static images are good for a variety of reasons:

By Rebekah Rauckman Facebook announced earlier this year that they would be modeling conversions for iOS14 users to give a more accurate read on how conversions actually look. In Facebook’s words: “Modeling uses aggregated data from different sources to account for conversions we’re unable to count directly due to various factors, including cross-site…

With policy updates coming to iOS in 2021, Facebook is making a number of changes to their marketing platform. For web-based, ecommerce advertisers, we’d like to summarize those with the largest impact: Conversion Time Reporting: Currently conversions report on Impression Time (the time the ad budget was spent) even if…

A new Facebook design is rolling out to users worldwide. The new look borrows heavily from their native mobile apps, providing a larger feed experience, with quick access to the friends list and common features. With images and videos scaled up, sponsored posts also gain a significant amount of screen…

As we head into Fall, it’s time to start thinking about the next few months of holidays, family, and online shopping. As an eCommerce business, this is the most important part of the year. Start your holiday advertising engine now and use this checklist as a guide and reference to…

Snapchat is a privacy-focused social platform helping users stay connected. Content is shared in the form of quick, 10 second videos, sent between friends, or shared to a story stream. With 190-million active users as of Q1, 2019, Snapchat has large amounts of proprietary data and enables e-commerce advertisers to…